Shamrock Trading Corporation

  • Digital Marketing Analyst

    Job Locations US-KS-Overland Park
    Category
    Marketing
  • Company Overview

    Shamrock Trading Corporation is the parent company for a family of brands providing transportation logistics and financial services. Headquartered in Overland Park, KS, Shamrock has been voted one of Kansas City’s “Best Places to Work” for the last four years. We also have offices in Chicago, Dallas, Midland and Nashville.

     

    With an average annual revenue growth of 25% since 1986, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.

    Responsibilities

    We are looking for a Digital Marketing Analyst to work within our Marketing Team. The successful candidate will be responsible for defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing KPI dashboards and delivering performance reports with actionable insight. The role will also involve conducting conversion optimization for campaign landing pages and serving as a backup for PPC campaign management.

     

    Primary Responsibilities

    • Ensure Google Analytics is configured properly, and websites have the right tags
    • Build reports and dashboards in Domo
    • Configure and monitor conversion optimization testing in Google Optimize
    • Manage a portion of our PPC campaigns on Google Ads, Facebook and other platforms
    • Configure and manage our online chat bot software, and develop strategies to improve bot performance
    • Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based
    • Analyzing user behavior on marketing websites and develop strategies to increase traffic, and conversion rates

    Qualifications

    Required Skills and Experience

    • Experience in working within a marketing/business intelligence environment
    • Enthusiastic and self-motivated with a passion for analytics and a desire to learn
    • Strong attention to detail
    • Strong communication skills and ability to build relationships with business units to better understand our business and customers
    • High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.)
    • High level of experience in data  analysis techniques and advanced Excel
    • Experience in identifying and validating strategic and tactical marketing objectives
    • High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
    • Experience in working with website optimization tools such as Google Optimize for A/B and multivariate testing

    Preferred Skills and Experience

    • Experience using JavaScript to solve analytics reporting problems
    • The ability to use SQL to transform  and clean data
    • Previous experience with BI tools such as Domo, Tableau or Power BI
    • Experience with data  analysis in Python or R
    • Good applied statistics skills, such as distributions, statistical testing, regression, etc.

    Benefits Package

    At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement.

    Shamrock also offers a premier set of benefits for employees and their families:

    • Medical: Fully-paid healthcare, dental and vision premiums for employees and eligible dependents
    • Financial: Generous company 401(k) contributions and employee stock ownership after one year
    • Wellness: Fitbit program, onsite gym, jogging trail and discounted membership to nearby fitness center
    • Work-Life Balance: Competitive PTO and paid maternity and parental leave policies

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